March 5-6, 2019

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Booth 314

Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? And what features drive those decisions? Great marketers ask themselves these questions and conjoint analysis is often the best way to answer them. At Sawtooth Software – The Survey Software of Choice, we provide tools for general interviewing (both online and offline), max-diff scaling, cluster ensemble analysis and hierarchical Bayes (HB) modeling. Free technical support is included with the software and consulting services are also available. Have you brought conjoint analysis into your workplace yet?

Sessions from Sawtooth Software:

How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation

Sourav and Bryan will showcase how choice experiments (also known as choice-based conjoint [CBC] studies) have provided product and business insights at Zappos. We delve into the building blocks of [...]


Tuesday | 11:30-12:00 | Room 1