March 5-6, 2019

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Exhibitor, Presenter


Russell Research is a full-service custom firm offering a comprehensive range of traditional and cutting-edge qualitative and quantitative methodologies. Russell provides global expertise and service for most consumer and business categories. Using agile practices to provide rapid turnaround times, we deliver deep, actionable insights for strategic research, product and concept development, advertising research, shopping insights and tracking.

Sessions from Russell Research:

Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]