March 5-6, 2019

Register Now Convince the Boss

Exhibitor, Presenter

Booth 316

Russell Research provides global expertise and CX-focused tools to deliver insights to transformational B2B and B2C organizations in order to navigate continual change. As a full-service custom firm, we offer a comprehensive range of traditional and cutting-edge qualitative and quantitative methodologies. We rely on our agile practices to provide rapid turnaround times and to deliver deep, actionable learning for strategic research, product and service innovation, advertising research, shopper journeys and tracking.

Sessions from Russell Research:

Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]


Wednesday | 10:45-11:15 | Room 4