Brooklyn

March 5-6, 2019

Brooklyn
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Sessions from Red Bull North America:

How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State-based Behavioral Segments in Retail Across Channels

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]

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