March 5-6, 2019

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Introducing our new brand, Ready to Launch Research.

Formerly known as Lotus Research LLC, Ready to Launch specializes in qualitative research, with a focus on ethnography, digital, and in-person focus groups. It was founded with a vision of bringing together age-old anthropological frameworks with cutting edge digital research tools.

We are based in Los Angeles and conduct research nationally. We also conduct international research with the help of cutting edge digital technologies that bring the consumers to us via webcam, bulletin boards, and online communities.

To learn more about our research offerings or to request a bid, check out our shiny new website

Sessions from Ready to Launch Research:

Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]


Wednesday | 1:30-2:00 | Room 3