March 5-6, 2019
Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 (behavioral economics) insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.
Sessions from Protobrand:
To reinstate the relevance and importance of the market research profession, we urgently need to adopt a new perspective on human behavior. While new tools such as AI and techniques [...]
Tuesday | 5:00-5:30 | Room 5