March 5-6, 2019

Register Now Convince the Boss

Exhibitor, Presenter, Founder, Gold Sponsor

Booth 601

LRW is a global, data-driven company best known for its ability to translate deep human understanding and sophisticated data analytics into business success for its clients. LRW has been advising top global brands on issues of strategy, branding, communications, product development, innovation and customer experience since 1973 and is recognized as one of the largest and most innovative insights consultancies in the world.

Sessions from LRW:

System 1: Beyond the Flashy Shiny Things

The idea of System 1 thinking – thinking that is fast, automatic, less conscious – has taken hold in the world of market research and insights. We’ve read Blink, Nudge [...]


Tuesday | 2:15-2:45 | Room 4

How Red Bull Leveraged Behavioral Shopper Segments to Unlock Growth in Retail

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in [...]


Wednesday | 3:15-3:45 | Room 3

Cash is Queen: How Millennial Women Are Shaping the Future of Money

Our client, Visa, wanted to understand how money is changing. Specifically, they wanted to understand the wants, needs and expectations of Millennial women. Millennials are the fastest-growing and largest population [...]


Wednesday | 9:15-9:45 | Room 1

Expo experience:

What Does Your Handwriting Say About You?

Booth 601

Stop by the LRW booth to have your handwriting analyzed by a pro – what will it say about your personality?

All expo experiences