Brooklyn

March 5-6, 2019

Brooklyn
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Sessions from IBM:

GDPR Basics for Marketers and Researchers

The European Union’s General Data Protection Regulation (GDPR) policy went “live” in May 2018. There are basic tenets of these identity governance and privacy compliance regulations that data controllers and [...]

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Tuesday | 5:00-5:30 | Room 1

Does Understanding of the Net Promoter Score Calculation Lead to Score Inflation?

The Net Promoter Score (NPS) has gained significant traction as a measure of customer sentiment and is being extended in large enterprises to measure employee sentiment of internal applications, Web [...]

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Wednesday | 9:15-9:45 | Room 5

Agile, Iterative and Highly Valuable: How to Optimize Your Research Strategy for Modern B2B Audiences

Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving [...]

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