Brooklyn

March 5-6, 2019

Brooklyn
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Sessions from Diageo:

Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences

In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]

Details

Tuesday | 5:00-5:30 | Room 5