Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
We’ve entered a new age of product innovation, one in which, instead of asking a handful of consumers survey questions, we harness millions of online social media conversations to gain [...]
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
John Deere is the world leader in agriculture, forestry and roadbuilding equipment. For almost 200 years, the company has produced technology-enabled products that help meet the world’s increasing need for [...]
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Join us as we unveil the power of empathy amplification and AI-driven decision-making in one of the world’s most iconic beverage companies. Discover how Coca-Cola has harnessed the potential of [...]
Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
The majority of U.S. adults (74%) make time for audio (radio, streaming or podcast) in their daily lives and for 40%, audio is a daily ritual in itself. These deeply [...]
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Bellomy is a full-service market research firm. Their work [...]
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]
Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]
In the midst of massive cultural change, consumers expect companies to engage. When DEI, CSR and ESG are all baseline expectations, how can we prioritize research that helps us to [...]
Understanding cultural shifts is key in delivering the vision of a future-focused company like Sky. This session will outline the journey to embed cultural insight in the business, its impact [...]
All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
The presentation discusses the rapidly growing influence and economic power of the U.S. Hispanic population, emphasizing the imperative for marketers and researchers to better understand this diverse community. It highlights [...]
In the realm of market research, the convergence of AI with implicit testing, behavioral science and emotional understanding is revolutionizing strategic insights. We’ve created an interconnected AI ecosystem that seamlessly [...]
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Amongst all the bubble and squeak about AI, a lot has been claimed about what AI cannot do as well as what it can. Most discussion is more or less [...]
Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation [...]
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
Identification of data-driven recommendations on optimized bundles of beverages and prepared foods in small format retailers to drive revenue for both company and retailers. Addressed customer objectives to drive prepared [...]
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and [...]
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Consumer demand for reliable home connectivity and high-quality digital services has undergone an acceleration. In today’s post-pandemic world, evolved consumer lifestyles and a digital revolution mean connectivity is king, inside [...]
One of the biggest drivers of customer satisfaction is closing the loop – aka telling the customers what we are doing with their data. Although it is a huge driver, [...]
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
There are a range of elements that impact the success of brand marketing campaigns and creative quality is the single element that has been found to have the greatest impact [...]
L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. Consobox, a worldwide online platform, was created [...]
Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]
Explore Johnsonville’s research journey, where innovative methods including multicultural consulting, agile qual + quant research and neurological smartwatch immersion come together. Discover how these techniques were pivotal in crafting a [...]
Set out on a thought-provoking journey into innovation, where the stakes are high – only 1 in 20 ventures succeeds and consumers often resist change. Yet, the risk of not [...]
In an era where the spirits landscape is constantly evolving, this study delves into the heart of consumer attitudes and behaviors towards Scotch and its counterparts within the whiskey category. [...]
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]
Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]
Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]
Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]
In a world where there is a lack of brand differentiation, creatively finding ways to be smart and quick in building a messaging strategy has grown in importance. Both academic [...]
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did [...]
The global pandemic put the Guide Dogs charity into a firefighting mode, forcing a short-term mind-set, but there was a need to reset the strategic horizon to build more long-term [...]
Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research [...]
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]
T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]
We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]
Our world is changing in both clear and uncertain ways and we must think differently. Global food company Kerry Taste & Nutrition partnered with Kantar Futures to explore the scenarios [...]
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
From McFlurries to celebrities’ favorite meals, McDonald’s is the leading innovator in QSR. But before firing up its test kitchens, McDonald’s looks to its “secret sauce” to ideate on its [...]
The is a period of great turmoil and many people are struggling with their lives in one way or another. Brands can reap the benefits of helping consumers to live [...]
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used [...]
Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
When working with insight-inexperienced colleagues, how do you get them to make better, insight-led decisions? Poh Lau shares how her insight team took Formula E from making gut-led decisions and [...]
Can you trust AI to generate critical insights? While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really [...]
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer [...]
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation [...]
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]
This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With [...]
The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call [...]
Annually, Expedia Group’s traveler feedback system receives millions of unstructured feedback data from customers through surveys, reviews, chats (and more) that need to be transformed before they become actionable insights. [...]
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
Cambridge University Press & Assessment is a heritage brand dating back as far as 1534. With that come many advantages, but also some challenges with how things progress. A brand [...]
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Glassdoor used to just be the place for employees to review their employers and now it’s so much more! As Glassdoor continues to increase the number of community touchpoints and [...]
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]
OvationMR conducts primary research with B2B audiences, including OEMs and brands as well as purchasing decision-makers along the supply chain. Over the past few years, especially since the onset of [...]
Discover the power of crafting buyer personas for highly effective marketing. Dive into the psychology of consumer behavior, data-driven insights and creative techniques to create detailed personas that resonate with [...]
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
MakerPlace.com by Michaels is a one-of-a-kind site that allows artists and craftspeople to sell handcrafted goods, teach a class and/or create how-to guides for projects. Site visitors can purchase handmade [...]
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]
In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
COVID-19 changed a lot of things – from the way we think about our homes, schools and offices, to how we think about work-life balance. But nothing changed more than [...]
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
After the 2016 presidential election, the way political pollsters approach their work has changed. With another upcoming polarizing U.S. presidential election – where those with loud opinions are shouting from both [...]
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]
Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]
Inspired by Purdue’s land-grant mission — to offer educational opportunities to those who had traditionally been excluded from higher education — the Purdue University Board of Trustees resolved in 2017 [...]
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]
Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and [...]
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]
LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]
Maja Benedict, director of global custom insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s [...]
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Morgan James and Rachel Banks as [...]
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]
Segmentations are powerful tools for understanding your audience but they can be challenging to activate effectively. Join us as we explore Scotts Miracle-Gro’s journey with GfK/NIQ in activating a unique [...]
So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]
While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]
What does the future of retail hold and what will shoppers be seeking from brands? Ipsos partnered with Synchrony, the consumer financial services company which issues credit cards for retailers [...]
The landscape of market research is continually evolving, and with the advent of generative AI, we are on the brink of a revolutionary leap forward in qualitative research methodologies. In [...]
Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]
Developing a new brand identity is always a delicate process. For over 40 years, Herbalife has changed lives by providing nutrition products around the world and offering the business opportunity [...]
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results? Ascribe’s [...]
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand [...]
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]
In our pursuit of category growth beyond just market share, Colgate-Palmolive embarked on a thorough examination of potential consumers interested in whitening benefits but not currently purchasing whitening products. In this [...]
Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding [...]
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]
In 2020, Visa announced a multi-year goal to digitalize 50 million small and medium-sized businesses (SMBs) worldwide. As part of its efforts to better understand the needs and expectations of [...]
Wondering how to leverage AI to analyze open-end comments faster, while maintaining quality results? Feeling overwhelmed by the rapid advancements in technology? Join Ascribe and Screen Engine, a data analytics [...]
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
This session introduces the Insight team at the UK Health Security Agency and provides an overview of the types of research that we carry out to support the agency’s decision-making. [...]
DetermiNation is the American Cancer Society’s event endurance program, spanning a variety of sports including cycling, running, hiking, yoga and more. Team DetermiNation wanted to explore the experience among its [...]
Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]
In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]
This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]
To drive brand love, the BAMM team took a deep dive into Walmart fans’ world. What are the sources of their love and how might Walmart amplify them further? Brand love [...]
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
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