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‘I’m in My AI Era’: The evolving role of market research in an AI era

Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing [...]

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5 strategies to achieve feasibility and high-quality respondents

Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]

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A roadmap to improving accessibility

Are you missing out on 25% of the population in your research? Whether qual or quant, there are improvements that can be implemented when designing and reporting research to be [...]

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Accelerating your brand with pladis Global

If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]

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Action-focused innovation tracking: How to get in the driver’s seat?

Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]

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Against all odds: Shaping a future once thought impossible

Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]

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AI and the new researcher hierarchy of needs

The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]

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AI for market researchers and Marketers: A practical guide

Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]

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AI-powered consumer insights: Maximize the impact of your research

Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]

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AI: The promise and threat for research

The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]

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Aligning with CXOs for insights that drive growth!

What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]

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America’s most wanted: Addressing current challenges in market research data collection

If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]

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Applying agile software principles to drive successful (physical) product development

As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]

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Avoiding research limbo: How to keep your research from sitting on the shelf

The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]

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Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge

Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]

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Being human: How to traverse highly emotional territory in marketing research

How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]

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Between two bushes with MANSCAPED: Building a brand people LOVE

Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]

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Beyond HHI: Redefining consumer households, wealth and purchasing power

Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]

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Beyond storytelling: Creating an insight-driven culture

For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]

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Beyond surveys: Leveraging online communities for business growth

In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]

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Beyond the data: Influencing with intuition and storytelling

Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]

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Breaking barriers not bonds: Unveiling the dos and don’ts of marketing to Hispanics and effectively impacting your reach

Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]

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Breaking the status quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook

In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]

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Bridging the $300 billion divide: Mining the gaps with Black consumers

Most brands unknowingly leave revenue on the table that is more accessible than any new-product launch will ever be. That opportunity lies in closing their gaps with Black consumers. Dawn [...]

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Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]

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CANCELED: Delivering the goods: How enterprise orgs use ResearchOps for better insights

This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.

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Centralizing insights in a decentralized global enterprise: Winning with global CX measurement

Will customer loyalty metrics like Net Promoter Score ever disappear? Perhaps not, but your ability to align on a success metric and build global methodology standards could be advantageous for [...]

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ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat

ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]

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Co-creating brand magic with HOKA: Tips and tricks for successful stakeholder/consumer co-creation

Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]

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Collaborative partnerships lead to stronger actionable insights

The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]

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Combining research tools with TikTok to better understand Gen Z

Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]

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Conducting fast-paced, innovative research in uncertain times

Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]

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Connecting with the new experiential consumer

Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]

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Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness

In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]

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Creating a better B2B survey: Business professionals speak out

Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]

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Creating a more human-centric research process: Putting people back in insights

People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]

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Creating campaigns for beauty’s biggest brands with Shiseido

With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]

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Cross-functional integration of category and shopper insights for next-level impact

Elevating the impact of the insights function with full cross-functional integration. There is a large need to integrate the category management and shopper insights function with all aspects of the business [...]

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Dare to be different: Lessons learnt from innovating in the food, soft drink and alcohol sectors

Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]

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Defeating fraudsters: One client’s solution to the survey data quality crisis

In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]

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Defining an insight team’s purpose in an AI-shaped world

James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]

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Digestible data: Making research deliverables accessible and understandable

Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]

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Doing more with less

Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]

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Doing more with less

In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]

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Don’t throw away your shot! Your next presentation should be…a poem?

You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]

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EDI best practice guidelines for client-side researchers

An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]

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End-to-end executive engagement in market research

Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]

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Equity and inclusivity in user experience research: A necessity, not a luxury

In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]

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Establishing an international brand tracker and F1 sponsorship assessment

This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]

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Everything has changed: Best practices for hiring and getting hired in the post-COVID era

As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]

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Evolving insights agility through people, process and partners

We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]

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Farming verticals for innovative research

Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]

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Fast and now generations: AI and analytics to optimize survey experience among young respondents

Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]

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Finding the ‘so what?’ behind your research

Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]

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From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights

Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]

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From Doritos to Disney – and beyond: An interview with longtime corporate researcher Pamela Forbus

Join us as M/A/R/C Research CEO Merrill Dubrow sits down for a lively conversation with Pamela Forbus, who has held insights and marketing leadership positions at PepsiCo, The Walt Disney [...]

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Fueling innovation: The value of research partnerships

This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices [...]

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Futurish: The science and art of identifying near-future trends

In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this [...]

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Gen Z unfiltered: Keeping it real with brands

Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]

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Generative AI: Expectations vs. reality

How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]

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Generative AI: Your new partner or the next threat?

In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]

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Getting the best of both worlds: Keys to successful integrated research

There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]

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Getting the facts, faster: How you can unlock reporting insights for everyone who needs them

What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]

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Going beyond consumer centricity at La-Z-Boy

Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]

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Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?

It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]

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How AI is changing the landscape of research platforms

Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]

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How ChatGPT changes everything about how we work

Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]

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How market researchers can save the day by becoming decision scientists

In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]

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How Molson Coors uses foresight to inform the innovation pipeline

How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]

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How ServiceNow aligned its UX research to maximize impact and influence

Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]

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How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]

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How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]

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How to market market research: The art of selling insights to marketers

Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]

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How to predict, measure and optimize the success of your brand

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]

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How to strategically apply AI to qual data sets for better accuracy

Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]

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How to successfully integrate AI into your research toolbox

In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]

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How to survive (and thrive) in the connected insights era

In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]

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How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart

In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]

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How your brand can harness consumption occasions to attract more people, more often and more easily

To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]

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Human as North Star: Seeking human truth when innovation itself wants to throw you off course

Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]

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Humanity meets technology with an AI-first mind-set

The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]

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Improving an insight team’s profile to increase its impact

How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]

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Inclusive research: Unveiling the truths of Latino consumers

Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]

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Influence and own the most valuable moment in marketing: The transaction

Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]

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Innovate. Validate. Repeat. The importance of connected research with e.l.f. Beauty

The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]

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Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions

PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]

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Innovation vitality: How to launch more enduring products and incremental innovations

For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]

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Insights for all: How to make research more accessible for people with disabilities

People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]

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Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results

Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]

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Is insight alchemy still to be found in 2023?

Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]

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It takes two to tango: Getting the most from long-term supplier partnerships

There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]

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It’s not about the product: How embracing culture turns customers from buyers to fans

When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]

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Just Zoom it: Status, asynchronicity and other scientific reasons you should use video conferencing

One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]

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Keeping the humans in your AI research

As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]

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Leading with Black insights

In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]

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Lessons learnt from my 1st 100 days as an agency turned client-side researcher

Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]

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Let me explain Black, again (new presentation!)

Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]

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Like peanut butter and jelly, MR and UXR are better together

Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]

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Looking back and looking forward: Steve Schlesinger and Merrill Dubrow in conversation

With over 75 combined years of experience running research businesses, Steve Schlesinger and Merrill Dubrow will discuss and evaluate their lessons learned and their considerations for the future. During this [...]

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Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment

Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]

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Multi-step workflow for customer segmentation

Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]

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Navigating advocacy marketing: Building brand strength with purpose

In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]

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Navigating the Great Respondent Revolt

In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve [...]

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Navigating tomorrow: How to effectively use generative AI for your insights operations

Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]

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Online qualitative: Where to from here?

With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]

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Panel: Trends, challenges and opportunities for 2023

Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]

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Partnering in research: Five essential elements of successful client/supplier partnerships

Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]

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Practical career advice for consumer insights professionals

The consumer insights (CI) function is evolving rapidly in response to changing customer expectations, market dynamics and technological innovations such as generative AI. CI professionals need to adapt their skills, [...]

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Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]

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Protocepting: Turning great ideas into great product

Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]

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Proven step-by-step methods to layer cultural context into your research for increased competitive advantage

It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]

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Putting your consumers first: How first-party data can help create highly engaged consumers and strong brand equity

First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]

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Ready for takeoff: How Delta is democratizing insights

Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]

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Reclaiming the 3D you: Mirroring, pheromones and other scientific reasons you should be there in-person

One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]

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Recruiting and retaining a world-class insights team for a disruptive world – a guide for insights leaders

In a continuously disrupted and ever more competitive world, insights leaders need to be agile and adaptive in how we attract new talent to the profession and grow the competencies [...]

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Relationships and trust for long-term engagements: A view from the client side

Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]

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Research that tells a story

The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]

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Researching the other: The challenges and opportunities of cross-cultural research

The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]

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Right time, Right approach = Right for the business

At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]

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Rooting your business in the customer: A grassroots guide to segmentation

From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]

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Say YES to GenAI!

With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]

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Seven major problems in insights today (and some solutions)

Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to [...]

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Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]

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So you’ve gone to the client side

Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]

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Solving real-world business problems through disciplined, strategic research

Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]

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Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry.

Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]

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Storytelling hacks that will turn you into a reporting rockstar

Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]

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Storytelling, product and purpose: Which approach provides an advantage in advertising? An analysis of creative work

Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]

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Tapping the hidden job market for research career opportunities and elite talent

When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]

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The 2024 election: What the will of the people says about the human condition and how brands can operationalize it

2024 is arguably the largest natural experiment in human history with more than 2 billion people going to the polls in 50+ countries. What does this tell us about the [...]

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The 42 secrets of successful corporate insight teams

James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]

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The art of decision-making: Practical techniques to lead in a data-driven world

The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]

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The case for cultivating curiosity

Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]

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The critical role of insights in achieving sustainability: A panel discussion

Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]

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The key role of iterative insights in times of economic uncertainty

Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]

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The key to unlocking consumer decision-making

The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]

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The marketing research team as a growth engine: Insights from five Fortune 500 companies

The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]

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The meaning of meaning

Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]

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The new rules of engagement: Influence and impact in a hybrid world

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]

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The organization has questions. How can we help them find answers?

In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]

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The power of you: Personal branding essentials for success

In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]

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The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]

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The sky is falling! Why didn’t anyone tell us?

It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]

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The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing

Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]

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The value of simplification and focus when working on complex projects

As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]

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Thriving through the unexpected: Dallas Mavericks CEO Cynt Marshall on a career of listening and learning (45-minute session)

In this conversation with MARC Research CEO Merrill Dubrow, Dallas Mavericks CEO Cynt Marshall will draw on her nearly four-decade career with AT&T and five years as the NBA’s first [...]

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Tips and tricks for elevating your internal partners’ IQ

Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]

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Top 3 insights into insights: Ask the right questions before, during and after an analysis

The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]

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Training session: Solve for the future with Lighthouse Academy

It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]

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Transformation: Leveraging your research superpowers for a mid-career pivot

Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]

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Transforming insight at Coca-Cola Europacific Partners

IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]

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Transforming insight at NPR

IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]

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Transforming insight communication: Shaping, sharing and zhoozhing

Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]

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Transforming insight generation at Transport for London

IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]

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Transforming insight strategy at Carlsberg

IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]

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Transforming insight strategy at Deliveroo

IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]

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Triangulating the truth: Leveraging multiple sources and methods to arrive at high-quality data

Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]

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Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study

TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]

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Turning off the fire hose: The importance and art of synthesis in a data-driven organization

In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]

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Uncovering the recipe for a joy-filled life

We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]

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Unleash the power of AI and let’s transform the industry

Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]

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Unlocking the power of ResearchOps!

Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]

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Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights

In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]

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Using emotion analytics to better understand how real people are experiencing today’s economic turbulence

Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]

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Video + ChatGPT: The future of qualitative insights with Microsoft and Voxpopme

According to Google, 7 out of 10 CEOs are actively investigating how they can leverage ChatGPT for a competitive advantage. If you are a marketing research professional, it’s time to [...]

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Want to save the human race? Stop talking to customers about sustainability

I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]

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Want your brand to capture their hearts? Identify and address buyers’ emotional needs

Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]

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We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control

Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]

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We need to talk about Sydney!

We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]

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What happens when purpose doesn’t drive business

Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]

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What moderating now means in a world of influencers

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]

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Why (and how) the era of generative AI will change search

How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]

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Why luxury brands continue to invest in insights and innovation during tougher economic times

The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]

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Your participants are your MOST valuable asset. Are you wasting your time and theirs?

If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]

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