Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing [...]
Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]
Are you missing out on 25% of the population in your research? Whether qual or quant, there are improvements that can be implemented when designing and reporting research to be [...]
If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]
If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]
As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]
For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]
Most brands unknowingly leave revenue on the table that is more accessible than any new-product launch will ever be. That opportunity lies in closing their gaps with Black consumers. Dawn [...]
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.
Will customer loyalty metrics like Net Promoter Score ever disappear? Perhaps not, but your ability to align on a success metric and build global methodology standards could be advantageous for [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]
Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]
With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]
Elevating the impact of the insights function with full cross-functional integration. There is a large need to integrate the category management and shopper insights function with all aspects of the business [...]
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]
Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]
In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]
You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]
In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]
This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]
As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]
Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]
Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]
Join us as M/A/R/C Research CEO Merrill Dubrow sits down for a lively conversation with Pamela Forbus, who has held insights and marketing leadership positions at PepsiCo, The Walt Disney [...]
This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices [...]
In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this [...]
Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]
How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]
In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]
There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]
What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]
How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight,” CEO of [...]
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]
To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]
Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]
The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
People with disabilities make up ~16% of the population. Why then does research regularly exclude people with disabilities or present them with subpar experiences? Buzzback, Ipsos, NRG, Material+ and Verizon’s Customer [...]
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]
One of the major lessons from the past three years is that video conferencing is both convenient and annoying. However, too much of the conversation revolves around personal preferences or [...]
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]
Jake will share his honest story as a client-side researcher and what actually goes on behind the scenes as a researcher. Often stories Jake and other agency researchers would have [...]
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
Have you ever wondered what the future of research is? It is MR and UXR working together to be more successful, not living separately. When combined, MR and UXR are [...]
With over 75 combined years of experience running research businesses, Steve Schlesinger and Merrill Dubrow will discuss and evaluate their lessons learned and their considerations for the future. During this [...]
Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]
In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve [...]
Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]
With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]
The consumer insights (CI) function is evolving rapidly in response to changing customer expectations, market dynamics and technological innovations such as generative AI. CI professionals need to adapt their skills, [...]
Over 20 years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]
One of the major lessons from the past three years is that there is no substitute for in-person interaction. But why is that? Much of the conversation revolves around personal [...]
In a continuously disrupted and ever more competitive world, insights leaders need to be agile and adaptive in how we attract new talent to the profession and grow the competencies [...]
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]
The history and practice of researching non-western cultures is a complicated one. Concepts like the “discovery of America,” the “noble savage” and the “European explorer and traveler” aided in instilling [...]
At Ulta Beauty, the consumer is at the heart of everything we do. Grounded in insights, we are committed to continually shaping – and reshaping – the future of retail [...]
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]
Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to [...]
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]
Every research initiative should start with a well-defined problem or issue to be solved that goes beyond the ever too common “statement of work.” Ensuring a given project delivers a [...]
Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]
Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]
2024 is arguably the largest natural experiment in human history with more than 2 billion people going to the polls in 50+ countries. What does this tell us about the [...]
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]
The next generation of leaders needs different skills to make decisions amid rising uncertainty. Today’s challenge is not the lack of information but the judgment to use it. This session [...]
Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]
Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]
In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]
In this conversation with MARC Research CEO Merrill Dubrow, Dallas Mavericks CEO Cynt Marshall will draw on her nearly four-decade career with AT&T and five years as the NBA’s first [...]
Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]
The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]
It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]
Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]
IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
IMA chief executive, James Wycherley, talks to Hayley Ward about her work transforming the insight team and its impact at Deliveroo. Key takeaways: How to assess the opportunity for insight in your [...]
Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]
TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
We certainly need more joy in the world, and to a large extent we are each responsible for finding our own joy. But it’s not always easy – challenges come [...]
Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]
According to Google, 7 out of 10 CEOs are actively investigating how they can leverage ChatGPT for a competitive advantage. If you are a marketing research professional, it’s time to [...]
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]
Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]
The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]