With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
Delivering insights you are confident in is becoming more critical while finding high quality respondents is becoming increasingly challenging. This challenge is further complicated because we don’t have a consistent [...]
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
We’ve entered a new age of product innovation, one in which, instead of asking a handful of consumers survey questions, we harness millions of online social media conversations to gain [...]
While AI dominates headlines and boardroom discussions, the real question remains: What do consumers actually think? As conversations around AI reach a crescendo, it’s time to take a step back [...]
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]
Since the explosion of popularity of ChatGPT, we’ve seen an influx of AI capabilities flooding the market research and insights space. While some of these announcements sound impressive, they miss [...]
If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]
Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]
The AI revolution isn’t coming; it’s already here. And if you’re a researcher who hasn’t experimented with AI tools, you’re already behind. It’s a business truth that organizations are trying to [...]
As researchers, we find ourselves caught between excitement, concern and caution about the future of AI in research analytics. Mercury Analytics’ Ron Howard and Leigh Kessler highlight lessons learned from [...]
Murray Hill National, a qualitative research firm, underwent a profound transformation amid the COVID-19 pandemic. During that time, MHN transitioned from being an in-person research provider to one that is 80% [...]
Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]
Hearing about trends and innovations in AI can be as exciting as it is overwhelming. The potential seems profound, but AI’s promise is only as significant as our ability to [...]
Delivering the experiences your consumers want is not easy as it seems. Intense competition and a plethora of delivery channels make it very challenging for decision makers to take GTM [...]
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
If you are like most of us, you’ve noticed that conducting research, particularly quantitative research (consumer and B2B), has become more difficult. It has become more challenging to provide the [...]
As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Imagine if you could tap into a global database of in-store products and use the data to make smart decisions. Sales performances could skyrocket as a result. Leveraging over 5 million [...]
Join Todd Eviston of C+R Research as he introduces two organizations working in partnership to redefine the future of data analysis. Together with Dave Homer of ATP Canada Software & [...]
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Bellomy is a full-service market research firm. Their work [...]
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]
All the new pressures of this crisis have led to similar challenges brands had to make two years ago – shortages, supply chain issues and consequently, prioritization of product distribution. [...]
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]
At Pernod Ricard, social listening is at the heart of our consumer centric strategy. In order to follow the evolution of the performance of our brands and products online, seven brand [...]
The presentation discusses the rapidly growing influence and economic power of the U.S. Hispanic population, emphasizing the imperative for marketers and researchers to better understand this diverse community. It highlights [...]
In the realm of market research, the convergence of AI with implicit testing, behavioral science and emotional understanding is revolutionizing strategic insights. We’ve created an interconnected AI ecosystem that seamlessly [...]
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Most brands unknowingly leave revenue on the table that is more accessible than any new-product launch will ever be. That opportunity lies in closing their gaps with Black consumers. Dawn [...]
Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and [...]
Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Join Cara Edwards as she presents the Toluna Global Consumer Barometer Wave 24. The ongoing study features insights from over 16,000 consumers in 20 markets across the world on topics [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]
Delve into the groundbreaking capabilities of ClearSeas.AI, the state-of-the-art solution for converting post-syntax survey responses into dynamic filterable dashboards. With our session we will demonstrate how ClearSeas.AI seamlessly integrates generative [...]
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]
While talk of customer-centricity has never been more prevalent, the truth is that it’s not translating into action. U.K. customer experience and service benchmarks alike both highlight a recent drop [...]
A large part of market research budgets is spent on acquiring respondents and data collection. Are you happy with your data quality? How is the engagement of those respondents? And [...]
Being ‘different’ is the main driver of above average stock market returns, from technology to finance to consumer-packaged goods, according to recent analysis from Saïd Business School at the University [...]
Dive into the heart of digital commerce with Similarweb. Our session unveils the latest in digital consumer behavior, evolving checkout experiences and better understand the impact – and opportunities – [...]
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]
Digital insight has established its place in the needs of brands’ insight teams. Automation and remote approaches are now common currency. Self-service platforms, data analytics, AI and agile research approaches [...]
Cultural Fluency is a marketing mandate for brands given the dramatic transformation of the American consumer. Effectively engaging younger, more diverse consumers with cultural intelligence will future-proof your brand. And [...]
Annie and Tom of Civicom walk you through the Quillit platform and then are joined by Ken Lethbridge of InsideOut Insights and Brandon Richard of The Link Group to talk [...]
Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]
OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize [...]
In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]
As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
Conditioned by same-day delivery from Amazon and short-form entertainment from TikTok, young people have different expectations for timing within a survey research context. Based on millions of interviews conducted among [...]
In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in [...]
Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. [...]
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their [...]
Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]
In the summer of 2020, with most of the world in lockdown, something very important happened, but which hardly anyone noticed at the time: “Gen Z” became more Googled than [...]
Background – Allow us to reintroduce ourselves and Generation Z! From the team of next-gen researchers and creators of “IYKYK,” we are back to offer deeper insights on Gen Z [...]
In a world abuzz with conflicting opinions on generative AI, it’s time to demystify the true value of the technology. Join us for a discussion where we cut through the [...]
There are a lot of benefits to integrated market research studies that blend qualitative and quantitative methods. Qualitative research sharpens quantitative design and questionnaire development, and allows for exploration of [...]
What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]
The plant-based alternatives industry is at a crossroads. Having seen a decline in sales for multiple years, many brands are pulling away from these alternative investments. Yet surprisingly, consumers identifying [...]
Environmental issues and climate change are hot topics these days. Many of us, not just the scientists, environmental/climate activists, or some politicians, are trying to figure out what we can [...]
Measuring brand health is complex and multi-faceted. For brands with subscription business models or a need to engage regular users, visitors digitally, prioritizing which functional and emotional aspects of your [...]
Can you trust AI to generate critical insights? While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really [...]
Our research focuses on the harmonious fusion of human experience and AI technology. We are on the journey to understand the factors that shape customer perceptions post-in-store product trials. The [...]
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]
Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]
Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer [...]
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]
In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]
In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]
How confident are you that you’re talking to your consumers? Perhaps you’ve even thought: “Eh…it’s close enough.” Join us as we unpack research-on-research on data quality including how different sampling [...]
Stigma is a mark or disgrace associated with a particular circumstance, quality or person. Generally, stigma is discussed in the context of mental health. However, stigma is impacting far more [...]
Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]
Join Dan Frommer, founder and editor-in-chief of The New Consumer and Alastair Bruce, vice president at Toluna for their presentation on how TikTok won Gen Z, the fundamental belief in [...]
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
In this session, Ironwood Insights Group and PersonaPanels will introduce attendees to a new era of AI-powered consumer insights. We will review innovative, AI-driven approaches that can fit seamlessly into [...]
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
Open-ended survey questions have always been a double-edged sword. We know they yield lots of useful details about “why,” and we’d like to use them more in our research, but they’re [...]
To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
How can promotions support long-term growth as well as immediate sales activation in a successful brand strategy? From the viewpoint of more than 2,000 marketers, you may learn how promotions [...]
The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call [...]
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]
When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]
We prepared a case study based on our internal research using our global B2B panel. It mainly focused on gaining insights into how companies are planning to use their market [...]
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Customers on Amazon provide more than 1 million product reviews daily. Home Depot, Walmart, Best Buy and Google Shop are other e-commerce platforms equally rich in VOC. This data can [...]
Forsta’s managing director of market research at Manny Rodriguez will discuss how surveys, cross-tab reports, response coding and many other traditional research tools may all soon be things of the [...]
OvationMR conducts primary research with B2B audiences, including OEMs and brands as well as purchasing decision-makers along the supply chain. Over the past few years, especially since the onset of [...]
With over 75 combined years of experience running research businesses, Steve Schlesinger and Merrill Dubrow will discuss and evaluate their lessons learned and their considerations for the future. During this [...]
Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]
Discover the power of crafting buyer personas for highly effective marketing. Dive into the psychology of consumer behavior, data-driven insights and creative techniques to create detailed personas that resonate with [...]
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]
We are well aware of how the cost-of-living crisis is impacting people’s ability to put food on the table and pay their rent. But these immediate and tangible impacts are [...]
Attempting to use resources in a parsimonious way, leaders and decision makers should stay focused on how to make the best out of their business. People are different and behave [...]
In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]
Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]
With nearly three decades of experience in the online qualitative arena, Jeff has witnessed the evolution of online qualitative platforms and the somewhat rocky adoption curve of those capabilities. His [...]
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
After the 2016 presidential election, the way political pollsters approach their work has changed. With another upcoming polarizing U.S. presidential election – where those with loud opinions are shouting from both [...]
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
Generative AI, hybrid work, insights democratization, human centricity. These are just a few of the current hot topics in the insights industry. But what opportunities and challenges do they bring? [...]
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Quilt.AI has developed a fine-tuned an advertising analysis machine learning system, that allows the prediction of ad performance across standardized evaluative criterion. In addition, they have layered it against a [...]
Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium [...]
What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]
It has never been more important for brands to view their research through the correct cultural lens. Additionally, the global economic headwinds have created additional pressure on all of us [...]
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
The 2022 winner of the AQR Qualitative Excellence Award demonstrates how tactical research in an unfashionable, largely commoditized category (in this case, ham!) can deliver significant financial growth for clients. [...]
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
Few countries have as much cultural richness as Mexico, and this was both an opportunity and a challenge for Gruppo Campari. With a unique portfolio of authentic Mexican brands, Campari [...]
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Generative AI is no longer “new news.” We already have plenty of evidence for how generative AI is enabling market researchers to deliver BETTER as well as faster and cheaper. [...]
Embark on a journey as we explore how AI is reshaping the insights industry, shaping our current landscape and defining the path forward. Delve into the depths of AI-driven predictions [...]
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Morgan James and Rachel Banks as [...]
With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Element Market Research is a small team who manage [...]
Join Forsta, Research Defender and CINT for a roundtable discussion on combating fraud and staying one step ahead of fraudsters throughout the research lifecycle. Whether it’s ghost completes, jump links, click [...]
Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those [...]
Dynata’s Creative Evaluation Team has conducted an analysis of four different approaches commonly used in creative advertising. We share an analysis of how ads from 16 different brands have used [...]
In 2023, following extensive segmentation research, a client asked Wonderlust Collective to create a deliverable that went beyond a traditional PPT presentation. The research yielded great, nuanced insights but the [...]
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]
When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]
2024 is arguably the largest natural experiment in human history with more than 2 billion people going to the polls in 50+ countries. What does this tell us about the [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Automated reporting is ideal for any repetitive [...]
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]
Join Natalie Borowski, Coefficient Capital and Cara Edwards, Toluna for their presentation on how online grocery has become essential consumer infrastructure – not just a luxury connivence, how social media [...]
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a [...]
Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service. Representation [...]
Polymath and acclaimed speaker David Intrator is back! Winner of Best Presentation at Quirk’s 2018 with “What Does It All Mean?,” this year he’ll explore the meaning of meaning itself, [...]
The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers [...]
Delighting customers is a goal of many companies but few make significant investments because finance is skeptical. Customer Care Measurement & Consulting (CCMC) has executed the first-ever rigorous study of [...]
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results? Ascribe’s [...]
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Join Cara Edwards as she presents the New Consumer’s latest Consumer Trends Report. Built in conjunction with Co-efficient Capital, Cara will explore key 2024 topics, including use of GLP-1s and [...]
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
As humans, we tend to overcomplicate things in our lives when there are typically some relatively easy solutions to be found. If we could step outside of ourselves and look [...]
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
It’s no secret that technology is continuing to change everything around us at a rapid pace and market research is no exception. The more automated and sophisticated consumer insight survey [...]
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]
Lisa Dutton, head of team development at the IMA, and subject matter expert on storytelling, summarizes insight team communication best practice as seen amongst the IMA’s 80 corporate members. Key takeaways: Why [...]
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
In this dynamic session, dive into the world of consumer insights based on online reviews. Discover how technology plays a part in understanding the consumer world and cutting through the [...]
Discover the untapped potential of AI in the insights industry and unlock a world of opportunities. Join us for a captivating session where we will share the five key takeaways [...]
In a world being reshaped right in front of our eyes, all indications point to generative AI rapidly becoming a commonplace tool used across nearly every aspect of advertising in creative, media and measurement. In fact, [...]
Wondering how to leverage AI to analyze open-end comments faster, while maintaining quality results? Feeling overwhelmed by the rapid advancements in technology? Join Ascribe and Screen Engine, a data analytics [...]
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise? Ascribe’s coding technology provides the best of both worlds! [...]
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]
As more and more Americans pick up cycling as not only a hobby but also a means of transportation, cities and fellow users of the road have had to evolve [...]
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]
In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]
I heard an interesting comment the other day – that we need to prepare for a ‘George Floyd moment’ when it comes to the climate; a collective wake-up call that [...]
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]
We need to talk about Sydney. AI is changing the game in our industry and beyond. And it’s happening right now. Think about it. How many times have you wished for [...]
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
TikTok is still being considered as something of an unknown space when talking about ad effectiveness and audience reach. By combining the results of its recent case study with a [...]
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even [...]
How would your work change if search evolved from a transactional tool to an inspiring co-creator that sparks creativity and fosters a learning mindset? With the seismic shift in the development [...]
In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]
When conducting qual or quant research, the first study questions that are asked can put constraints on what people will share and could even taint the ultimate research findings. You also [...]
Brands have always looked to categorize their consumers through persona targeting, but typically only do so using quantitative and very limited qualitative data. This leads to target audiences being defined [...]
If you have yet to learn by now, the monetary honorarium is not as powerful of an incentive as it once was for qualitative research. Even before the pandemic changed [...]
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