The need for customer centricity has soared to the top of the list of organizational priorities for most businesses. For many, it is a philosophy and a pledge which is [...]
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Madewell, a J. Crew brand, partnered with PA Consulting to gain a deep understanding of the trends and influences driving consumer fashion purchase decisions. Using the Recollective qualitative research platform, [...]
John Deere is the world leader in agriculture, forestry and roadbuilding equipment. For almost 200 years, the company has produced technology-enabled products that help meet the world’s increasing need for [...]
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
Join us as we unveil the power of empathy amplification and AI-driven decision-making in one of the world’s most iconic beverage companies. Discover how Coca-Cola has harnessed the potential of [...]
What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]
Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]
In any team, fostering a culture of continuous learning is paramount to staying ahead in the field of innovation. This involves not only acquiring new knowledge but also integrating it [...]
Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]
Tracking research, particularly brand health tracking, is a key initiative for many brands. However, there hasn’t been much innovation in tracking since concepts like brand awareness were developed in the [...]
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
For years, debates have focused on how data and insight can just get a seat at the executive table. That’s a position of influence and input, but not demonstrative of [...]
In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Brand trackers often fail to capture this [...]
Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]
In this session, we will explore the challenges of the traditional innovation process and how PepsiCo and Black Swan Data are developing new capabilities in terms of speed, accuracy, and [...]
Amongst all the bubble and squeak about AI, a lot has been claimed about what AI cannot do as well as what it can. Most discussion is more or less [...]
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
This session has been canceled due to the speaker being unable to attend the event. Please select a different session at this time slot.
DVJ Insights and Carat have collaborated to reveal the world’s most emotionally intelligent brands by using mass qual techniques to holistically measure people’s experiences and emotions, spanning the importance of [...]
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an [...]
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
McCormick is a global leader in flavor the largest producer of spices and seasonings worldwide. To connect with consumers, they established an online community of Flavor Enthusiasts in 2015 and [...]
Join Tech Leaders, Bonnie (Glassdoor), Alanna (DoorDash) and Jordan (BCG X) as they share their experiences and insights on leading teams and conducting fast-paced, innovative research during these uncertain times. We [...]
Nearly half of Americans now say that experiences are more important than possessions – and “enjoying life” has grown to become a core value among U.S. consumers. After three years [...]
L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. Consobox, a worldwide online platform, was created [...]
Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]
Join insights leaders from aytm and Rocket Central as they explore how to extract compelling stories from primary research and leverage data-driven insights for content marketing, public relations and more. Key [...]
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]
Explore Johnsonville’s research journey, where innovative methods including multicultural consulting, agile qual + quant research and neurological smartwatch immersion come together. Discover how these techniques were pivotal in crafting a [...]
Set out on a thought-provoking journey into innovation, where the stakes are high – only 1 in 20 ventures succeeds and consumers often resist change. Yet, the risk of not [...]
In an era where the spirits landscape is constantly evolving, this study delves into the heart of consumer attitudes and behaviors towards Scotch and its counterparts within the whiskey category. [...]
The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]
Like many big businesses, our guests often have multiple touchpoints with us, from researching a future stay, to booking, to pre-stay, to the stay and sometimes post stay. These touchpoints [...]
Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]
In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]
Brands tend to face the most challenges in times when they lose touch with their customers. Abercrombie & Fitch Co.’s brand is hotter than ever after cracking the code to [...]
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
How does the patient health care experience vary depending on who you are and where you live? MyHealthTeam and Publicis Health Media surveyed patients in three online support communities focused [...]
Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First [...]
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
The global pandemic put the Guide Dogs charity into a firefighting mode, forcing a short-term mind-set, but there was a need to reset the strategic horizon to build more long-term [...]
Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research [...]
Join us as M/A/R/C Research CEO Merrill Dubrow sits down for a lively conversation with Pamela Forbus, who has held insights and marketing leadership positions at PepsiCo, The Walt Disney [...]
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Bacardi and Discover.ai will showcase how cutting-edge AI technology can be used to harness the power of social data for a comprehensive understanding of established and emerging cultural themes. By [...]
Join Deirdre van Zyl, Diageo’s head of innovation planning and insight in Africa, and Nicole Teh, strategic account director at Zappi, as they delve into Diageo’s consumer-centric approach to product [...]
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
The global ready to drink (RTD) alcoholic beverage market has exploded over the last few years; it’s expected to grow by 12% in volume between 2022 and 2027, achieving $40 [...]
T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]
Our world is changing in both clear and uncertain ways and we must think differently. Global food company Kerry Taste & Nutrition partnered with Kantar Futures to explore the scenarios [...]
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]
From McFlurries to celebrities’ favorite meals, McDonald’s is the leading innovator in QSR. But before firing up its test kitchens, McDonald’s looks to its “secret sauce” to ideate on its [...]
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
2,000 plastic water bottles are used every second. And by 2050 there will be more plastic in our oceans than fish. Brita® is on a mission to change that. While many people [...]
Could taking an existing idea and creating something more powerful out of it yield faster growth results? We will look at an energy boosting chewing gum which helps make people [...]
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Fan communities have never been so important. As brands look for cultural relevance in a complex world, as they seek to reach their audiences in a fragmented media landscape, and as [...]
Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
If you’re truly committed to enhancing customer satisfaction, delving into the finer details is essential. That’s just what Flixbus does: The transportation scaleup systematically analyzes over 600k open responses from [...]
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation [...]
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
Colleen Russo Johnson, PhD, VP of digital and cultural consumer insights at Nickelodeon, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform [...]
PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why [...]
Learn how Thomas’ English Muffins used data-science platform Swayable to test messaging on younger consumers and isolate the messaging that would drive a 7%+ lift in sales as verified independently [...]
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]
The world of AI seems to be evolving faster than we can keep up with. Countless articles explore the potentials and pitfalls of this rapidly evolving technology on a weekly [...]
How clients and agencies work together can affect not only the quality of the work but peoples’ well-being. With a goal to mitigate pressure points that can lead to stress [...]
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Colgate-Palmolive products are part of the backdrop of life for billions of consumers around the world; in fact, the Colgate brand is found in more households than any other. To [...]
There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]
Join Goldfish Swim School Franchising to explore how The Martec Group transformed their customer experience strategy through a combination of primary research, design thinking and KPI tracking. Martec’s patented Emotion [...]
As AI becomes a greater tool for B2B and B2C research, how do we keep the voice of the customer in the process? Ipsos will present data about how people are [...]
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
Consumers are immersed in visuals, spending five hours viewing videos and images on social media platforms while also being exposed to up to 10,000 ads each day. These interactions create [...]
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
Michelle O’Neill, a senior client officer at Ipsos, will ask probing questions of Natasha Hritzuk, VP global entertainment insights at Warner Bros. Discovery, formerly global head of research and insights [...]
Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished [...]
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]
You can’t leave growth to chance, brands must intentionally look for new spaces in which to innovate. Those spaces must be meaningful and different from your competitor and incremental to [...]
Ferring Pharmaceuticals, who built its business on reproductive and maternal health, has been moving into gastroenterology with a revolutionary treatment for Clostridium difficile, better known as C. diff. In order [...]
With budgets tightening and a focus on prioritization, it’s easy for brands to play it safe for short-term wins: research shifts from the truly exploratory to churning out regenerative propositions [...]
Step into the world of cutting-edge product testing innovation with Clorox and Highlight. Join us as we unveil the fascinating evolution of Clorox’s innovation process and explore how the Highlight [...]
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
First-party data is used more than ever to build successful relationships between brands and their customers. It’s not just about selling a product, it’s about creating a personal bond with [...]
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]
Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]
Join Tillamook and Canvs AI to explore AI’s transformative role in consumer research. Learn how Tillamook uses AI to analyze unstructured feedback across its research operations, accelerating insights and deepening [...]
Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and [...]
As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest [...]
Maja Benedict, director of global custom insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s [...]
The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
When Kimberly Clark had the opportunity to pitch to a prospective trade customer, they wanted to persuade the supermarket to stock one of their products. To do this, they knew [...]
Segmentations are powerful tools for understanding your audience but they can be challenging to activate effectively. Join us as we explore Scotts Miracle-Gro’s journey with GfK/NIQ in activating a unique [...]
So much of market research focuses on end consumers but in alcohol, bartenders play a critical role, whether through designing menus, recommending a brand or encouraging a consumer to try [...]
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
The world around us is changing quickly. The context in which consumers make decisions looks very different today than just a few years ago. We are in a cost-of-living crisis [...]
Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]
In this fireside chat, we will dive into how implementing qualitative consumer insights early and often will be transformative for marketing effectiveness. Key takeaways: How technology is enabling near real-time qualitative insights [...]
What does the future of retail hold and what will shoppers be seeking from brands? Ipsos partnered with Synchrony, the consumer financial services company which issues credit cards for retailers [...]
The landscape of market research is continually evolving, and with the advent of generative AI, we are on the brink of a revolutionary leap forward in qualitative research methodologies. In [...]
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]
In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]
Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand [...]
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
In this conversation with MARC Research CEO Merrill Dubrow, Dallas Mavericks CEO Cynt Marshall will draw on her nearly four-decade career with AT&T and five years as the NBA’s first [...]
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function [...]
Parveen Bdesha, former insight lead at News UK and eBay Europe, talks to Lisa Dutton, head of team development at the Insight Management Academy, and reflects on her work to [...]
IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]
Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic. Key takeaways: How Debra [...]
Carolina Otero, head of group insight, UK&I at Nestlé, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of the insight team at Nestlé. Key [...]
Data quality is top of mind for most market researchers today. Inattentive participants and fraudulent respondents harm data quality and jeopardize our ability to make data-driven business decisions. In this [...]
TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]
Join us for an insightful exploration of Boxclever’s collaboration with Dunelm, a leading homewares and furniture retailer, to redefine their market segmentation approach. Facing challenges in customer growth and retention [...]
In our pursuit of category growth beyond just market share, Colgate-Palmolive embarked on a thorough examination of potential consumers interested in whitening benefits but not currently purchasing whitening products. In this [...]
Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding [...]
Television series have become a dominant art form of the 21st century. But with seemingly infinite options to choose from, how can your series (and platform) stand out from the [...]
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
My/Mochi is a delicious, multi-textural sensation of cool, creamy premium ice cream wrapped in a sweet, pillowy rice dough. More importantly, this challenger brand is quickly capturing share in the [...]
Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]
How can knowledge management elevate the role of insights? And how can you unlock that impact at scale? During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and [...]
In 2020, Visa announced a multi-year goal to digitalize 50 million small and medium-sized businesses (SMBs) worldwide. As part of its efforts to better understand the needs and expectations of [...]
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]
DetermiNation is the American Cancer Society’s event endurance program, spanning a variety of sports including cycling, running, hiking, yoga and more. Team DetermiNation wanted to explore the experience among its [...]
Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]
According to Google, 7 out of 10 CEOs are actively investigating how they can leverage ChatGPT for a competitive advantage. If you are a marketing research professional, it’s time to [...]
This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]
To drive brand love, the BAMM team took a deep dive into Walmart fans’ world. What are the sources of their love and how might Walmart amplify them further? Brand love [...]
Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]
When 1 + 1 equals more than 2, magic happens. DHL Global Forwarding and Forsta worked together to bring two different methodologies together into an all-in-one customer system. Together, the [...]
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
The last three years have been a roller coaster ride for luxury goods manufacturers, including manufacturers of high-end products in the alcohol beverages category. A deep slump in restaurant and [...]
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