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Body love: Can the right activities get us out of a negative body image spiral?

Low body confidence is a wide-spread issue, with one in four U.K. women affected. It goes beyond being unhappy with your body – women with low body confidence feel trapped [...]

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Connecting the dots to deliver creative that drives full funnel awareness and business results

There are a range of elements that impact the success of brand marketing campaigns and creative quality is the single element that has been found to have the greatest impact [...]

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Content with impact: How Vox Media leverages insights technology to develop high-performing content

Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]

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How ChatGPT changes everything about how we work

Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate [...]

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How to power your brand’s social media influence with market research

Social media, such as TikTok, Instagram and YouTube, have become increasingly popular platforms for brands to communicate with their customers — particularly Gen Z and Millennials. The most successful brands [...]

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NBC News: Unlocking a constant stream of the consumer voice through iterative research

In this session, hear how the research team at NBC News are able to provide executives with a constant stream of consumer insights to grow and maintain dominance in the [...]

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Reaching multicultural audiences in today’s media environment

Reaching audiences in an increasingly fragmented and complicated media ecosystem is a huge challenge for media brands nowadays and connecting with audiences is even harder, given the rapidly changing technology, [...]

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Research innovation: How Condé Nast is using AI-powered quant and qual to explore emerging trends among future consumers

Maja Benedict, director of global custom insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s [...]

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The power of you: Personal branding essentials for success

In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]

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Transforming insight at NPR

IMA chief executive, James Wycherley, talks to Lori Kaplan about her work transforming the insight team and its impact at National Public Radio. Key takeaways: What does it mean to be a [...]

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