We’ve all run concept tests before, looking for data that indicates you have the next big thing and will change the consumer landscape. And then when the data comes back, [...]
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]
Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research [...]
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]
From McFlurries to celebrities’ favorite meals, McDonald’s is the leading innovator in QSR. But before firing up its test kitchens, McDonald’s looks to its “secret sauce” to ideate on its [...]
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
This case study covers the total shopper journey in the purchase of Nutritionally Complete drinks and Protein Shakes. Initially, we asked Shoppers about their attitudes and intentions when buying products in [...]
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for [...]
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
IMA chief executive, James Wycherley, talks to Hazel Nicolson about her work transforming the Insight team and its impact at Coca-Cola Europacific Partners. Key takeaways: How to assess the opportunity for Insight [...]
IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]