The need for customer centricity has soared to the top of the list of organizational priorities for most businesses. For many, it is a philosophy and a pledge which is [...]
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]
Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]
This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
With the rising cost of living, AXA UK wanted to find out what it looks and feels like to live in these changing times. In response, AXA UK has produced [...]
From beauty salons to online boutiques, dentists to craft breweries, Tyl by NatWest helps U.K. businesses take payments in store, over the phone and online. Customer experience is at the [...]
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function [...]
TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
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