Insights – The Road Less Traveled (in Market Research)
The paradigm shift in consumer behavior and preferences has made it imperative for businesses to adopt new-age tools and methodologies. The truth is that survey data wasn’t designed for modern systems and, not surprisingly, it poses a lot of challenges for the industry. While this migration to mainstream business intelligence and big data technologies has been acknowledged, the industry at large has been slow to adopt them.
There’s an increasing demand to upgrade technologies to what’s on par with other industries. While this adoption poses a lot of challenges, it’s not impossible to integrate survey data with new-age data exploration and visualization solutions. And what’s more, this change will empower researchers and business users to own and be the masters of their data and insights.
Ugam will showcase the strategies employed by insight agencies to efficiently deliver deeper insights, faster.
Wednesday, Feb. 24 | 10:00 a.m. – 10:30 a.m. | Room 3
Takeaways from this presentation:
- Understand the changing research landscape and its impact on the delivery of insights.
- Explore technology strategies employed to deal with the growing data management challenge.
- Discover the future of market research reporting.
Best Practice Presentation
- Data visualization
- Data integration/big data
- Industry trends – future of marketing research
Sr. Manager – Technology, Ugam
Joel Correa is the senior manager of technology at Ugam, where he is a hands-on leader with a passion for technology and a history of successful technology initiatives within the market research industry. He holds a bachelor’s degree in engineering and an MBA in IT systems from Mumbai University.
Sales Director, Market Research, Ugam
Meaghan Harrigan is the sales director, market research at Ugam. Having been in the market research industry for the past 10 years at both Millward Brown and most recently with Forrester Research, Meaghan has deep understanding of the market research landscape, enabling her to support clients with the right customer insights solutions.