Brooklyn, NY

February 27-28, 2018

The Future Is Now: 10 Gen Z Trends and Why They Matter

Leveraging data and insights from its annual Kid & Family Trends Report, Smarty Pants will share 10 game-changing trends driven by and impacting youth and families in 2018 and beyond. Ranging from A New Gen(d)eration, to A.I.A.I. Oh!, to Cleaning Our Plates, the case study-rich talk covers cross-category trends in retail, food and bev, apparel, toys, tech, entertainment and more. Attendees will leave with a deeper understanding of the consumer landscape and why phenomena like parent-child convergence, the new language arts and being Snap happy matter more than ever.

Presentation Type:

  • Research Report

Subjects covered:

  • Industry trends – future of marketing research


  1. Key trends in the youth and family landscape
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