Brooklyn, NY

February 27-28, 2018


Everything you ever wanted to know…

Q: Why two locations?

The last three years of the event in Brooklyn have sold out weeks in advance. A larger event in New York would make it vastly more expensive to produce and it would potentially destroy the event atmosphere attendees love. We have heard from numerous Quirk’s readers that they wanted to attend the event but New York was too far, too expensive and too time-consuming to get to. Numerous people have told us that the dates of the event don’t always jive with their schedule. Due to these issues, we decided to launch the Quirk’s Event West. Now our readers can choose the location and dates that work best for them. And by having the two events weeks apart, we only have to market the show at one time during the year.

Q: Are the East Coast and West Coast show identical?

No, but they will be very similar. Both events will have the same theme and atmosphere with practical learning sessions, interactive exhibitors and experiences centered around the expo hall. But, due to logistics, not every speaker will be able to present at both events. Quirk’s will ensure that both events cover a wide array of timely and practical sessions. Both events will have the same great networking opportunities.

Q: Should I attend both events?

While we don’t recommend that you attend both events, you are welcome to if you would like. While the events won’t be identical, they are similar enough that you might find attending both events a bit repetitive.

Q: What is included in the registration fee?

Access to the expo hall, all sessions, the Quirk’s Event app and the Cocktails with Quirk’s Reception are all included.

Q: How can we deliver a quality, two-day event for as little as $99?

Holding an event is expensive. There are hotel fees, Internet and AV charges, insurance and labor costs and lots and lots of taxes. But we’ve kept registration fees low by eliminating the high-priced items that add cost but add little value for the attendee.

  • Gone are high-priced keynote speakers who have a lot of charisma but are not relevant to the insights industry or the work you do on a day-to-day basis.

  • Costly sit-down lunches are gone as well (saving $75 per meal per person). Instead, meals are on your own, which not only saves you money but gives you the freedom to choose when, where and how much you want to spend. The nearby dining choices are plentiful.

  • We’ve also kept prices low by choosing a standard hotel as a venue instead of a posh resort.

  • Holding an event in late winter cuts the cost by 40 percent over more popular (and warmer) times of year.

Finally, whenever possible we’re also asking research companies to sponsor snacks, drinks and other amenities. Without their support our low-price model would not be possible!

Q: How do I register and what’s the deadline?

Register online for the Brooklyn Event or the OC Event, or call the reservation line. Early bird registration deadline is October 27 – the best pricing. Early registration ends January 12.

Q: Can I register for another person?


Q: Can I register more than one person?

Yes – the more the merrier!

Q: Are registration cancellations or substitutions permitted?

Yes. Upon notification in writing on or before December 22, 2017, a full refund, less a $75 administrative fee, will be made. No refunds will be issued after that date, however, substitutions can be made. All substitutions are subject to a $25 administrative fee.

Q: Can I register for both locations at one time?

No, if you decide to attend both events, you will need to register for each event separately.

Q: I just want to see one session. Do I still have to register for the event?


Q: Can my spouse or partner attend sessions with me?

Anyone attending sessions must register.

Q: Can I bring my child to the event with me?

No, please leave children at home – it won’t be fun for them, you or anyone else attending. Just ask your child.

Q: Can I register on site?

No. On-site registrations will not be allowed.

Q: How do I make hotel reservations?

You can make hotel reservation right on this Web site or call the dedicated hotel reservation number found on the location and travel page.

Q: What should I wear?

The event is casual. Business casual attire is always a safe choice. Wear comfortable shoes and dress in layers – hotel conference rooms can vary from frigid to steamy. We’ll do our best to keep it a delightful temperature.

Q: What if I need to change or cancel my hotel reservations?

Please contact the hotel directly.

Q: Will there be a place to check my coat?

In New York, the hotel does provide a coat check next to the event registration desk.
In Orange County, there is no coat check – but umbrellas and coats are not needed – it’s California!

Q: Will breakfast or lunch be served?

No formal breakfast or lunch will be served – we have left a 90-minute lunch break so you can go grab lunch. However, booths will be serving a wide range of grab and go snacks and beverages at lunch time and at the afternoon break. If you want a larger meal, the hotels each have a restaurant and marketplace. There are other restaurants in walking distance.

Q: Will there be free Internet access?

Yes, wireless Internet will be available in the network lounge.

Q: Why is there such a high price difference to attend between research suppliers and the client-side researchers?

The Quirk’s Event is an extremely low margin event with almost 95 percent of the cost being covered by our exhibitors, speakers and sponsors. The original intent was not to charge research suppliers such a high fee to attend. However, we quickly discovered that when the registration fee for suppliers was low, companies were choosing to simply send all of their staff — but not exhibit or sponsor the event. Without the exhibitors or sponsors we could not afford to put on the event (and there really would not be an event).

The companies that do support the event and sponsor the event are primarily paying to reach the client-side (corporate researcher) – not other suppliers. So they want to ensure a maximum number of client side attendees (thus the low price) and they don’t want to compete to reach this audience against hundreds of other suppliers that are only paying $99 just to network (thus a higher registration price for suppliers).

In the final analysis, the price only seems high relative to the client side price. In reality, the price suppliers currently pay is still about $1,000 less than what they would pay to attend any other conference of this size in our industry.