Smarty Pants

Smarty Pants is a leading youth and family research and strategy firm dedicated to helping clients better understand and connect with kids, tweens, teens and the influential adults in their lives. The company provides primary research and strategic consulting to domestic and international giants in the toy, technology, food and beverage, video game, apparel, retail, media, restaurant, travel and CPG categories. The team of expert moderators, quantitative researchers and brand strategists conducts research in schools, stores, restaurants, homes and online and publishes several syndicated reports on youth and families. U.S. offices include New York City, San Diego, Boston, Los Angeles, Nashville and Chicago.