With 20 million+ consumer downloads, Ibotta is the largest and fastest growing mobile shopping application in CPG and retail. Ibotta partners with the world’s leading brands to deliver incremental sales on an innovative mobile platform. Unlike legacy coupons, Ibotta asks consumers to engage with brand content prior to unlocking an offer, and accordingly, brands build equity in a way that is not possible via legacy coupons. Redemptions are processed in real-time, allowing marketers to see campaign results immediately and adjust as needed. Ibotta’s platform is 100 percent pay-per-sale, so brands only pay if/when a fully verified sale is delivered at retail. Ibotta collects this item-level purchase history across all retailers and channels, allowing brands to target based on past purchase, detailed demographic and consumer poll responses in a way no other tactic can match.