InsightsNow Inc. is a custom consumer research firm providing the foundation of insights into the WHYS of consumer behavior. No other company can go as deep into answering the question ‘What motivates consumers and why?’ We offer real-time delivery, innovation and dedication to customer service, which makes us true strategic partners helping brands find growth and opportunity. Our award-winning research zeros in on the drivers of consumer decision-making “MOMENTS,” which is ultimately more predictive of consumer behavior vs. typical need states work. Our approach zeroes in on core motivations, emotional cues and triggers that will elicit consumer engagement and shopper response to make products more relevant and marketing programs more effective. We have helped companies fuel product, marketing and shopper innovation.