Carly Fink is the principal of Provoke Insights, a full-service market research firm that specializes in advertising, communication, brand equity, content marketing and media research initiatives. Carly previously worked at Harris Interactive, J. Walter Thompson and Grey Advertising. She also teaches advertising strategic planning, marketing and market research at Baruch College and New York University. She has contributed to multiple articles, scholarly journals and books. Carly graduated from Lafayette College with honors and was awarded a dual M.S. from Boston University in applied communication research and advertising. She also received her MBA in marketing at Baruch College.