Millennials expect personalized, rewarding experiences from the brands and services they choose. Meeting this expectation is essential to engaging them across the customer journey, including the initial stage of determining interest and receptivity. To give them resonant and entertaining financial, product or shopping experiences, brands and researchers can take a page out of the gaming industry to make research personally relevant and mutually rewarding – a fun and effective way to deliver a seamless experience for immediate results.
- Best Practice Workshop
Combining observed behavioral and survey data to form 360 profiles
Agile bleeding-edge feedback techniques
Consumerizing and gamifying the research experience
Integrate research and insights across the Millennial consumer journey.
Case studies from the mobile app/games and financial services industry.
Make research intrinsically/extrinsically rewarding and native to Millennials’ lifestyle.