Research, Rewards and Results: Delighting and Monetizing the Millennial Consumer

Millennials expect personalized, rewarding experiences from the brands and services they choose. Meeting this expectation is essential to engaging them across the customer journey, including the initial stage of determining interest and receptivity. To give them resonant and entertaining financial, product or shopping experiences, brands and researchers can take a page out of the gaming industry to make research personally relevant and mutually rewarding – a fun and effective way to deliver a seamless experience for immediate results.

Presentation type:

Subjects covered:

Takeaways:

  1. Integrate research and insights across the Millennial consumer journey.

  2. Case studies from the mobile app/games and financial services industry. 

  3. Make research intrinsically/extrinsically rewarding and native to Millennials’ lifestyle.