Orange County, CA

January 30-31, 2018

Legal Cannabis is a Brand Innovation Game Changer

Jeff Spicoli. Cheech and Chong. Harold and Kumar. If you think of these classic movie stoners when you think of cannabis consumers, think again.

Cannabis is one of the fastest-growing industries in the U.S., and today’s consumers are complex – they’re bankers, artists, executives and yoga moms – educated and active happy campers with diverse behaviors, need states and backgrounds. Simply put, the cannabis consumers of today are already your customers! And you need to innovate for them. Now.

BDS, the leader in cannabis business intelligence will present a fascinating look at today’s consumer, sharing results from a first-of-its-kind study on marijuana that debunks the classic stoner stereotype for good and paints an in-depth picture of consumers, acceptors and rejecters. And they’ll explore opportunities for brand innovators to establish a presence in this exploding market or – in many cases – play catch up, as many brands have already gotten a jump on innovation. And we’re talking way more than food, beverage, alcohol and tobacco. We’re talking fine dining, luxury products, health and beauty aids, CPG retail, medicine and more.

BDS will dive into real-life examples of how brands like Totinos, Lagunitas, Epidiolex and Imperial Brands have already begun innovating and why their success has left other brands scrambling to develop brand communications and even cannabis products to protect their market share. Don’t miss what promises to be one of the best presentations in the joint!

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Industry trends – future of marketing research


  1. Discover what is selling, who is buying and what it means to your business.
  2. Learn from brands that are already innovating and carving out their presence in the market.
  3. Walk away with a fresh perspective on how your brand might tap into this nascent industry.


Presentation Documents

Legal Cannabis is a Brand Innovation Game Changer

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