If it wasn’t one of New York City’s five boroughs, Brooklyn would be the fourth most populous city in the country. Over the past decade, it’s become the cultural epicenter of “cool,” of innovation and of creativity. It is also becoming an economic powerhouse, home to Barclays Center, Etsy headquarters and hundreds of tech start-ups. Brooklyn provides easy access to the more than 30 percent of U.S. marketing research and insights professionals living and working just a few hours away. And, in line with our goal of cost-effectiveness, choosing Brooklyn over nearby Manhattan helps us keep costs down for exhibitors and attendees alike.