Eye-tracking lets you see how consumers react to different marketing messages and understand their cognitive engagement in real-time. It minimizes recall errors and the social desirability effect while revealing information conventional research methods normally miss. Tobii Pro provides world-leading eye-tracking solutions to academic institutions and to commercial companies that want to better understand human behavior. Our solutions consist of hardware, software, training and support. Ever since the start of the company in 2001, our mission has been to make eye-tracking as accessible as possible and to make eye-tracking easy to use for everyone.