Target Research Group is an employee-owned, full-service sensory and consumer insights research company. In business for 36 years, we understand how to move products from concept to commercialization. Through our proven methods, we help unlock the ambiguity of consumer truths and increase product success rates.

Relied on by some of the largest brands in the world. We have a proven track record designing the most successful product launches. Our deep knowledge of the new product development process allows us to walk side-by-side with clients asking the right questions and synthesizing critical information to make data-driven decisions.

We identify customer truths. Using a blend of traditional research data coupled with alternative data such as social, sales, manufacturing and government data, we uncover hidden and hard-to-see customer truths. Our modeling, machine learning and artificial intelligence solutions enable research departments to design, validate and monitor product portfolios at-scale.

We are proud to announce our partnership with Spoonshot, an AI-led insights company specializing in food and beverage data.

Target’s Ideation to on-the-shelf program, ITS, allows R&D researchers to create new product concepts with only a few clicks. All one needs to do is to select the beverage or food category, your company’s manufacturing capabilities, and the algorithm will generate various consumer product concept ideas. For each new concept, the platform delivers:• Likeability scores
• Uniqueness scores
• Social media commentary
• Trends in the category

The AI-driven platform centralizes billions of valuable food and beverage related data points from over 28,000 sources. The result is a platform that is easy to use and ensures that you are always up to date on all the important emerging trends in the industry.