It is hard to align product and brand strategy – but it is essential to design experiences people love.

InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

We’re a creative, collaborative and innovative team that thrives on brainstorming with clients about their challenges and inventing the best way to get them the answers and insights they need. We’re focused on consumer and B2B customer behaviors and getting to the “whys”, with insights and foresight for our R&D, marketing and digital media clients.

Our toolbox for market research is “whatever makes sense” (qual, online qual, ethnography, online research, blended, behavioral data). We’re passionate about discovering people’s beliefs, behaviors, triggers, cues and motivations to identify unexpected human truths against which our clients in R&D, packaging and marketing can take action.