Every company today is scrambling for growth – whether to catch up to competition or stay ahead of the pack. With rampant competition and a fragmenting marketplace, marketing needs a new growth formula – and new research methods – built on:
- Connecting with consumers completely – their minds and their guts;
- Finding passionate prospects; and
- Optimizing communication for a sound-bite world.
Come to our presentation or booth #704 to learn how AcuPOLL is “Changing the Face of Research with Multi-Cognition Research™” – a new, practical, visual methodology that paves new ground in cognitive science by integrating impulse, emotion and reflection to identify stronger ideas and build more effective messages.
And, feel free to ask us about previous Quirk’s presentations on:
- A better technique for evaluating three key strategies for growth – passionate niche, premium and disruptive initiatives – leveraging AcuPOLL’s Master Database Methodology™.
- How to turn your winning ideas into breakthrough campaigns, with AcuPOLL Live “qual+quant” method on iPads, which was used to help Nestlé choose and improve its campaign for the Super Bowl.